Why Hiring a Hospitality Architectural Lighting Design Specialist is Crucial. By Marianna Holoway.
For millions of people, dining is more than eating out. It’s a kind of hobby. They want an unforgettable experience away from home. They don’t want to feel at home. Restaurant interior and exterior design is a part of that impressive experience.Please note that the number of these people will increase in 2018. Well – design restaurant interiors donate to the success, and the profits, of any dining formation. Planning your restaurant interior design begins with market research, continues with understanding market trends and concludes with strategic execution.
Within a restaurant or dining establishment the customer always comes first. Customers should be able to experience excitement, well-being and gratitude from the food, establishment and their accompanying guests. Contrary to what one may think, numerous factors contribute to customers overall dining experience, and many of these factors are design-related elements.
Ironically, lighting is one of the most underestimated design elements within an establishment, but it has the greatest impact on customers’ dining experience. So, why is lighting too important?
PROPER LIGHTING SETS THE MOOD
Studies have shown that customers are seeking a different experience when dining out. Rather than the in-and-out “fast-track” dining experience, customers are now looking for a “time-using,” more emotional, social dining experience. Dining out should appeal to all senses, not just the taste of the food. Lighting is designed primarily for the customers, not for the establishment.
PROPER LIGHTING CAN INCREASE SALES
Similar to how lighting can set the mood, lighting can also increase restaurant sales. By properly setting the mood, lights influence customers to enjoy a lengthy dining experience, which will hopefully lead to a larger order, too. The longer customers spend in an establishment, the more likely they are to spend more money. Proper lighting can also help sell products by making the food look more appealing. For greater effect, lighting should be placed in areas where it can dramatically accentuate bar and food items.The goal of any well-designed casual or fine-dining restaurant is to provide a welcoming, relaxed environment in which guests can enjoy the food and leave with all senses satisfied. Lighting is an important component of the restaurant’s overall design aesthetic and an important tool in reaching that goal.
PROPER LIGHTING BOOSTS KITCHEN PERFORMANCE
Preparing high quality food in poorly lit kitchens can be quite a challenge. In order for kitchen staff to make quality food in a timely manner, and make it look like a work of art, proper lighting is essential. Keep in mind that kitchen-area lighting needs to accommodate the safety of the staff and food.
PROPER LIGHTING CAN DIFFERENTIATE SPACE
Lighting within a restaurant should always serve a functional purpose. Restaurants contain different areas that are essential to the establishment’s overall functionality and customer experience, such as waiting areas, dining areas, and the bar area. All areas should have different lighting to reflect the purpose of each area. For example, isolated sit-down areas within the establishment should have darker lighting for a more intimate feel, whereas the waiting area should have brighter lighting for a more inviting feel. By differentiating space within the establishment, it’s likely that it the space will look larger in size, more accommodating and inviting.
Lighting design is the most powerful MARKETING asset in any type of a hospitality, project you might have.
The revenue the right lighting scenario can cause is immense.
I dedicated all my life studying architecture and interior design. It took me forever to study lighting design. What I still don’t understand is why people are hiring the most qualified architects and interior designers and why they pay for luxurious interior design materials, ( expensive marbles, mosaic, leathers, Corian, Swarovski, art work e.t.c ) if they are not planning on hiring a lighting designer to make sure that all those luxurious visual” stimulations ” would be perceived in their eyes and the eyes of their customers, they way they should?
So it became my passion. My addiction. To educate my clients and to illuminate correctly their businesses. I turned to be a great Marketing asset and a powerful weapon in what they are trying to accomplish. Success in every possible way.
Architectural Lighting & Interior Designer