Hospitality Lighting Designer Of The Year 2017

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Why Hiring a Hospitality Architectural Lighting Design Specialist is Crucial. By Marianna Holoway.

For millions of people, dining is more than eating out. It’s a kind of hobby. They want an unforgettable experience away from home. They don’t want to feel at home. Restaurant interior and exterior design is a part of that impressive experience.Please note that the number of these people will increase in 2018. Well – design restaurant interiors donate to the success, and the profits, of any dining formation. Planning your restaurant interior design begins with market research, continues with understanding market trends and concludes with strategic execution. 

Within a restaurant or dining establishment the customer always comes first. Customers should be able to experience excitement, well-being and gratitude from the food, establishment and their accompanying guests. Contrary to what one may think, numerous factors contribute to customers overall dining experience, and many of these factors are design-related elements.

Ironically, lighting is one of the most underestimated design elements within an establishment, but it has the greatest impact on customers’ dining experience. So, why is lighting too important?

http://mariannaholoway.com/lighting-design-law-attraction-powerful-marketing-weapon/

PROPER LIGHTING SETS THE MOOD 

Studies have shown that customers are seeking a different experience when dining out. Rather than the in-and-out “fast-track” dining experience, customers are now looking for a “time-using,” more emotional, social dining experience. Dining out should appeal to all senses, not just the taste of the food. Lighting is designed primarily for the customers, not for the establishment.

PROPER LIGHTING CAN INCREASE SALES

Similar to how lighting can set the mood, lighting can also increase restaurant sales. By properly setting the mood, lights influence customers to enjoy a lengthy dining experience, which will hopefully lead to a larger order, too. The longer customers spend in an establishment, the more likely they are to spend more money. Proper lighting can also help sell products by making the food look more appealing. For greater effect, lighting should be placed in areas where it can dramatically accentuate bar and food items.The goal of any well-designed casual or fine-dining restaurant is to provide a welcoming, relaxed environment in which guests can enjoy the food and leave with all senses satisfied. Lighting is an important component of the restaurant’s overall design aesthetic and an important tool in reaching that goal.

PROPER LIGHTING BOOSTS KITCHEN PERFORMANCE

Preparing high quality food in poorly lit kitchens can be quite a challenge. In order for kitchen staff to make quality food in a timely manner, and make it look like a work of art, proper lighting is essential. Keep in mind that kitchen-area lighting needs to accommodate the safety of the staff and food.

PROPER LIGHTING CAN DIFFERENTIATE SPACE

Lighting within a restaurant should always serve a functional purpose. Restaurants contain different areas that are essential to the establishment’s overall functionality and customer experience, such as waiting areas, dining areas, and the bar area. All areas should have different lighting to reflect the purpose of each area. For example, isolated sit-down areas within the establishment should have darker lighting for a more intimate feel, whereas the waiting area should have brighter lighting for a more inviting feel. By differentiating space within the establishment, it’s likely that it the space will look larger in size, more accommodating and inviting.

Marianna Holoway Custom Architectural Lighting Designer.

Lighting design is the most powerful MARKETING asset in any type of a hospitality, project you might have.

The revenue the right lighting scenario can cause is immense.

I dedicated all my life studying architecture and interior design. It took me forever to study lighting design. What I still don’t understand is why people are hiring the most qualified architects and interior designers and why they pay for luxurious interior design materials, ( expensive marbles, mosaic, leathers, Corian, Swarovski, art work e.t.c ) if they are not planning on hiring a lighting designer to make sure that all those luxurious visual” stimulations ” would be perceived in their eyes and the eyes of their customers, they way they should?

So it became my passion. My addiction. To educate my clients and to illuminate correctly their businesses. I turned to be a great Marketing asset and a powerful weapon in what they are trying to accomplish. Success in every possible way.

Marianna Holoway

Architectural Lighting & Interior Designer

Why Are Casinos Designed The Way They Are ?

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Why Are Casinos Designed the Way They Are?

Hospitality Design

You walk into a casino and find yourself lost in a maze of flashing slot machines, Blackjack tables, exuberant Craps players, and scantily clad cocktail waitresses. Are you confused and scared? Or are you excited and ready to pull out your wallet?The way that casinos are designed has become a topic of significant interest, and many of the classic theories about how casinos should be laid out have recently come under significant scrutiny. The result is that casino layout theory is evolving – with the goal of encouraging more gambling while ensuring everyone has more fun.

Many Players, One Casino

A casino can’t be designed and built for just one person. It has to serve the needs of thousands of visitors every day, from confused newcomers who’ve never dropped a quarter into a slot machine to cash-laden “whales” looking to play high-stakes table games for hours.As such, when imagining a new casino, designers take the approach of segmenting all the possible customers they might attract and trying to create a design that works for all of them.For example, a casino may identify three primary customers: High-rollers who want to bypass slot machines and other distractions, casual gamers passing by on the street who are looking primarily for the comfort of slots, and hotel guests who frequently pass through the casino on the way to their room.The casino has to “work” for all of these players so they don’t take their business elsewhere.
All manner of variables are taken into account, including what’s visible above the level of the banks of slot machines, where crowds tend to gather, ambient noise, and even aromas in the casino. The tiny details matter.

For example, studies have found that women are more comfortable gambling where crowds are smaller. One theory suggests that they tend to feel nervous while playing if they think they’re being watched.
Designers map out the routes each of these customer types might take as they move through the floor – as the high-rollers walk toward the poker room, or as hotel guests make their way to the elevators.

That map is then tweaked to create the maximum amount appeal for each customer. The hotel guests may encounter a variety of game types, showcasing what the casino has to offer, while the casual gamer off the street quickly encounters the flashiest slots without having to walk very far. This leads to the second major step of the layout process: How you design a floor that entices customers to keep venturing inward and away from the exit.
From the Maze to the Playground

In the 1990s and early 2000s, when Las Vegas was experiencing its first throes of renaissance and massive gambling palaces were being opened on The Strip, casino designers widely adopted a theory known as the maze layout.The idea was that a casino should quickly suck a player in, then make it incredibly difficult to leave. The maze concept was widely adopted and rapidly entered into the mythology of Vegas pop culture. This is why there are no clocks on the walls and no windows in casinos, it was often said, to keep you confused about the time.But the maze layout could be seen best on the floor itself, with slot machines arranged not in neat rows as they were in the 1960s but rather in haphazard curving arcs. A player that entered here would have to spend several minutes winding his way out – and hopefully dropping a few extra bucks into machines along the way. The overarching ideas of the maze are that the exits are hidden through spare signage and that, no matter where a player is standing, he should see a variety of gaming machines or tables.

As 2010 drew near, casino layout theory got its first major revision in decades, thanks to the opening of higher-end establishments like the Bellagio and the Wynn. The low ceilings of yesteryear were raised to the sky (often with the sky literally painted on them), and the maze was scrapped in favor of smaller groups of machines with more open space around them. When a player came through the door, he no longer saw slots. He saw sculptures and sunlight, and wide avenues leading to the gaming tables.This concept has become known as the playground, the idea being to turn the casino from a place of confusion and apprehension and into a high-end palace where players could feel comfortable and excited, surrounded by opulence in every direction. The casino evolved into an inviting spa experience – the kind of place where you don’t mind spending money even if you know the odds aren’t really in your favor.
The playground design has proven incredibly successful at encouraging players to gamble, and designers have learned some powerful psychological lessons along the way. Players who are more at ease are happier when they win, and they’re more understanding when they lose – all of which convinces them to bet more.

Slot Machine Layouts

The most critical aspect of any casino layout today involves slots. In the 1970s, slots earned about 40 percent of casino floor revenues. Today that’s up to 71 percent, and gamers bred on iPhone games continue to vastly prefer playing machines (including video poker and blackjack) over traditional table games – even though the odds aren’t as good. In most casinos, slots now outnumber table games by well over 10 to 1.
The success of slots has been driven in large part by the advent of touchscreens, which have allowed designers to create a wild array of themed slot machines, often following along pop cultural lines. Today a casino no longer needs to have 300 identical machines. Now it can have four or eight units selected from dozens of different types of machines. This gives the consumer vastly more variety and more impetus to stick around and play different types of casino games. The psychology is a simple one: If “Wheel of Fortune” doesn’t pay off, maybe “Money Madness” will.
Variety in turn lets casino designers arrange machines in smaller groups. The result has been a shift away from long rows and toward smaller clusters of machines, which can be clustered in a circle or a smaller row. This design lets players see a wider variety of games from any vantage point, giving them more choices and more options to spend. Grouping slots has also been found to make playing them more social, mimicking table games.Groups of people – particularly younger gamers venturing out as a group – can all gather around in a circle and play together, increasing camaraderie and making the experience more fun.

Table Game Layouts

Designers have less flexibility when positioning table games, which are traditionally placed together in the middle of the casino where they can be centrally managed and secured. These games aren’t of much interest to casual gamers, and regular gamblers will gravitate here anyway, so placement isn’t that critical.
Clustering table games in a group does have other advantages, though. Table games such as Blackjack are often rowdy and noisy, particularly when someone’s on a hot streak (see also our article about Blackjack Etiquette), which generates energy and creates a partylike environment. Having these games centrally located allows that energy to spread out, drawing in new players.

Also, the experience of gaming itself is contagious. The higher the number people that are playing at a table, the more likely it is that more people will want to play at that table. Empty tables don’t draw in customers, nearly full ones do. The next time you walk into a casino, pause for a moment and think about why it was designed the way it was. And drop a chip on red for us!
Maximizing Your Slot Payouts. Is there a “best” place to play slots in a casino? While numerous urban legends claim that the machines by the front door or the slots in the very back of the casino are the best, the reality is that the loosest slots are likely to be randomly scattered throughout the casino. There’s no way of knowing, unfortunately, and you’re usually best off playing where you feel most comfortable and where the cocktail waitresses can easily find you.Slots have less favorable odds than most table games, but they have an advantage by providing lower stakes and the opportunity for a huge payoff that you can’t get in a table game. That said, don’t get blinded by those big jackpot numbers on progressive machines. The higher the jackpot, the less likely it is to come up. Don’t overlook low-jackpot machines, as those prizes have easier odds at winning.It’s well known that playing multiple coins per spin generally opens up the option for bigger payouts, but this can quickly drain your bankroll. A penny slot that lets you bet a thousand coins at once is the same as playing a pricy $10 machine. Instead, look for slots that let you play a varying number of coins but which don’t penalize you if you only play one. That is, where you can still win a proportional part of the jackpot on a singlecoin bet.

This way, you can vary your bets just like you would at a table game.https://www.linkedin.com/pulse/why-casinos-designed-way-marianna-holoway

Work for Money Design for Love

“FIND A PASSION AND YOU WILL NEVER HAVE TO WORK A DAY IN YOUR LIFE. Confucius ”

Everyone is capable of pursuing his or her dream job. Don’t find yourself jumping at the first “get rich quick” option you see. Money is not the golden ticket to happiness. In fact, statistics show that those who pursue money over passion are less successful in the long run. Waking up every day excited to go to work by living your dream will pay a lot more than just money. So, how do you obtain your dream job?

The first step is finding something that you love to do so much that you would gladly do it for free. Then, learn to do it so well that people will gladly pay you for your services. John C. Maxwell said it best,” following your passion is the key to finding your potential”. You will not achieve the later without pursuing the former. When you are pursing your passion, your potential runs on a full tank of drive and creativity. You will have more faith in what you do, you will take more risks, you will have a greater drive to meet accomplishments, your passion will be an instantaneous motivator to others, your stamina will not go unnoticed and you will cause others to want what you have. You will not only be doing what you love but you will also be generously contributing to the world and that will put a smile on your face.

WORK FOR MONEY…DESIGN FOR LOVE

What is Design? Design could be viewed as an activity that translates an idea into a blueprint for something useful, whether it’s a car, a building, a graphic, a service or a process. But the important part is the translation of an idea. Scientists can invent technologies, manufacturers can make products, engineers can make function and marketers can sell them, but only designers can combine insight into all these things and turn a concept into something that is desirable, viable, commercially successful and adds value to peoples lives.

Good Design begins with the need of the user. No design, no matter how beautiful and ingenious, is any good, if it doesn’t fulfill a user need. Finding out what the customers wants is the first stage of what inquiry with the mixture of creativity and commercial insight. Some believe that design doesn’t have to be new, different or impressive to be successful, as long as it’s fulfilling a need, but I learned through the years ideas that may seem strange are worth exploring and the commonsense solution is not always the right one. Designers, unlike artists, can’t simply follow their creative impulses. They work in a commercial environment, which means there is a huge number of considerations that coming to bear on the design process.

Designers have to ask themselves questions such as; is the product or the concept they’re creating really wanted? How is it different from everything else on the market? Does it fulfill a need? Will is cost too much to manufacture? Emphasis on the customer makes design a formidable weapon for any business. Companies have often designed their way out of failure by creating a concept that serves the customers needs better than its rivals.

Putting an emphasis on design brings creativity into an organization and increases the chance of producing market- leading, products and concepts. As the sophistication of the customer and global competition increases, this becomes more and more valuable. Businesses are finding that they can no longer compete just by slashing prices. Innovation in the form of design is the key to success.

APPLY DESIGN THINKING

Creativity and innovation requires intensive research and planning more than the traditional projects, because the innovative process aims to provide creative solutions that were never there for the current problems. In order to achieve this part of the research stage, a design thinking process should be implemented before starting innovative projects. Applying this process can help the team to analyze, brainstorm and develop creative concepts for the team to follow. They share ideas and creatively collaborate by putting all the creative minds together inside one design thinking process.

CREATIVITY

A meta-analysis by George Feist showed that creative people tend to be more open to new experience, less conventional, and less conscientious more confident, driven ambitious, dominant, hostile, and impulsive. Researchers of creativity also see creative people becoming experts in their field, who own the ability as well dedication to problem solving. An enemy of creativity is the pressure of time. When we are pressured to quickly produce a design, it is hard to foster original thinking. When we are pressed by time, we are extra alert and focused on appropriateness resulting in a safe, but not so creative outcome. When we feel free, we have a better change to be a creative person.

THINKING OUTSIDE THE BOX

Clients with a powerful budget have a list of specific item requests designers must work with. While our creativity and the reason for earning the work order is very much expected, usually we do not have an unlimited freedom to go ”wild ” and present a truly unique artistic design proposals. No matter if we are hired to create contemporary, traditional, or anything between, we most likely designing by obeying established “classical” rules. When we have a constrained, challenging budget to work with, our clients are more open to look at alternatives, even unconventional options and ideas we are willing to present them, as we meet their budget, and create a usable and attractive space. Instead of feeling “trapped” and limited by the tight financials, we should embrace the opportunity of thinking outside the box, and unleash our creativity, to design something unusual and extremely unique.

 

UNUSUAL DESIGN BOOKS

Recently, I found Sugar design Bookabout a cookbook that you can actually eat after you’re done reading the recipes inside, which to me sounds pretty much like the best idea ever. Inspired by this elegant and — let’s face it — kind of crazy book, I went hunting for other wildly unusual book designs, from the edible to the mechanical to the technically alive. True, we mostly think all books are little objets d’art, but these go above and beyond the normal standards, each one an innovative and interesting piece of design as well as a functioning book. Check out my gallery of some of the most crazy design ever to be applied to books, and let me know if I  missed any cool ones in the comments!

A special edition edible cookbook from German design firm Korefe and Gerstenberg Publishing, the recipes are printed on fresh pasta pages that can be baked into a delicious lasagna!!!!!!!!!!

The Mirror Book, by John Christie and Ron King, and published by Circle Press in 1985, is exactly what it sounds like. It comes complete with a pair of white gloves for smudge-free handling, and it’s meant to be a book about self discovery: “as one turns the pages, hands are reflected, and on looking closely, our own faces. In the act of turning, the self-image becomes distorted. Here the book is the entrance key to a world of self-contemplation, and, potentially, self-knowledge.”Speaking of edible books, Design Criminals is another tome you can nibble — only this one is an art book made entirely out of sugar and printed with vegetable ink. The book won designer Andreas Pohancenik a nomination for the prestigious Brit Insurance Design Awards.

A glow-in-the-dark book by Croatian designers Bruketa&Žinić that can only be identified at night — in the light, it looks like a plain white journal.

I so much like when designers are flying away from the normal forms and shapes.

 

Dark Light Design BookMirror Design Book

Lasagna Design book

Yazz Yacht Concept Design By Zaha Hadid

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Pritzker prize-winning architect Zaha Hadid has designed a fleet of futuristic superyachts in collaboration with German shipbuilders Blohm + Voss. A concept for a 128-meter yacht was created as the central design with a series of five smaller vessels titled “The Unique Circle Yachts” modeled after it. A 90-meter yacht named “Jazz” is the first workable design, having been pared down to meet technical specifications for ocean crossings. The diagonal lattice feature covering the yachts is unlike anything else in ship design, though it remains to be seen whether the innovative creations will be made into actual prototypes.

Hadid’s newest project translatse the powerful curves she is known for into the context of seafaring vehicles, namely two conceptual superyachts for German shipbuilder Blohm + Voss. Surely deliberate in their intentions to stupefy, the minds behind these vessels chose a postmodern approach, with honeycomb-like clefs along the exterior to contribute a spacious feel to the ornately white set of ships. A 128-meter yacht was created as the focal piece of this project, complimented by five smaller mock-ups titled “The Unique Circle Yachts” modeled in a similar vein.

“As a dynamic object that moves in dynamic environments, the design of a yacht must incorporate additional parameters beyond those for architecture – which all become much more extreme on water,” said Hadid. “Each yacht is an engineered platform that integrates specific hydrodynamic and structural demands together with the highest levels of comfort, spatial quality and safety.” The overall design is informed by fluid dynamics and underwater ecosystems, with hydrodynamic research informing the design of the hull. The exoskeleton structure of the upper section is an interwoven network of supports that vary in thickness and lend a natural aesthetic to the yacht’s external appearance; evoking the organic structural systems found in natural marine formations. This exoskeleton connects the various levels and decks of the ship seamlessly via expressive diagonals. Whereas traditional yacht designs adhere to a strict horizontal order, Hadid has created an intense connectivity between the various decks and elements of the design.

zaha1The fluid design language of the master prototype has been applied to subsequent variations of the Unique Circle Yachts 90-metre yacht concepts, creating a coherent design with the highest correlation between the various design options. The 90m JAZZ yacht is the first of the five Unique Circle Yachts that has been technically specified and detailed by the naval architects at Blohm+Voss. Its lineage from the 128-metre master prototype is evident, with further technical refinements to address the specifications required for ocean crossings.

 

 

 

Madame Figaro Magazine Winter 2014 Interview with Marianna Holoway

Madame Figaro Magazine Winter 2014 Interview with Marianna Holoway.

Ever wonder how Designers and stylists get their foot in the door? Where they get their inspiration? Where they find the great decor and furniture that grace the rooms and homes of their portfolios?

Well you’re getting those answers straight from the source, up and coming designer/stylist Marianna Holoway.

I interviewed Marianna, asking some of the questions I’ve always wondered about, and she was gracious enough to answer them for us. She also gave me pictures and details from her latest styling assignment, which I think you’ll really like. See it below the interview.

Interview with Marianna

Madame Figaro Interview with Marianna Holoway

Madame Figaro Interview with Marianna Holoway

How did you get started in the interior design and stylist field? Would you say you got a lucky break or “made” your luck by lots of reaching out, networking, doing some free jobs, etc?

I always knew that I was supposed to do architecture and  design. It has been my passion basically my whole life. Growing up, I would go over to my grandmother’s house and re-arrange her whole basement, build little homes with sheets and chairs, and decorate the inside of each “area”.I would say that I “made” my lucky break in the design field (I am still very new, but have been fortunate enough to have had little breaks along the way in a short time, I am looking forward to making more happen!). It is amazing how much you HAVE to put yourself and your work out there when you are first starting! You have to reach out almost anywhere (even if you don’t really feel like it!). You really have to push yourself! You also have to be willing to do some jobs for free, or for extremely low cost in the beginning, in order to build up your portfolio, and clientele. Another HUGE thing in getting that big break is being extremely creative and different; Offering a unique, signature style of your own.

What’s your favorite aspect of being a  designer/stylist? What is your least favorite?

My favorite aspect of design is coming up with new ideas, and “looks”; creating a beautiful little world that takes your breath away, and being able to stand back and see the entire finished product.My least favorite aspect of design are those jobs where you aren’t able to use as much creativity as you would like, for various reasons, but they pay the bills, and help develop you and your business in the design field.

What inspires you the most? Certain natural scenery? A certain store? A book?

A book that has been inspiring me for about a year and half now since I purchased it is, “Flea Market Style” by Emily Chalmers. There is so much beauty and creativity in those pages; I can never get enough no matter how many times I read it! I am also inspired by old movies, and old photographs.

I know I’ve often flirted with the idea of training to become an interior designer or stylist, as I’m sure a lot of my readers have. What tips and advice do you have for someone trying to break into the industry?

My tips and advice (based on what I have learned) would be to educate and inform yourself with the industry. For me, getting my A.A.S. in  Design was a huge thing! It gave me knowledge, credibility, confidence, and I was actually able to call myself a “designer”, rather than a “decorator”, and that felt great (especially after all that hard work!). Another big recommendation I would give to someone trying to break into the field would be to research!! One of the best ways to do that, is by following creative blogs , and just filling yourself up with as much knowledge on trends, looks, what other designers are doing, and try to be totally different from them. My last piece of advice would be to develop your own signature style. Certain projects will be very different from each other, but there should be certain elements that stand out as your “style”, or projects that have your “touch”—the “golden” touch is how you should start thinking of it.

When getting started on a new project or assignment, what’s the first thing you do to get started? Sketch? Research for inspiration?

I research like crazy! My process is as follows: I see the client, find out what they like (style, interests, etc), then usually I will have some ideas pop into my head and a direction that I want to take the project, and then I follow up with lots of research to fully develop it!

What’s your favorite purchase for your home that you just couldn’t live without?

I would have to say my new Roberto Cavalli Sofa . I totally love it. It is 7’ long, tufted, and Black color with a faint gold /leafy pattern to it. It is definitely vintage, and Anthropology looking!

Thanks Marianna Holoway for taking the time to answer those questions – some great tips!

Now for some of her work! Here’s a little background about her latest project:

Since Summer has approached, she had a very important  client ask her to come up with a design for a new public place in the historic area of Athens, En Delfois Bar Restaurant appeared in my desk while I was in the United States.

En Delfois Bar and Restaurant by Marianna Holoway

En Delfois Bar and Restaurant by Marianna Holoway

I fell in love with it only by the dimensions I saw and the location it was. Such a challenge to design a place that it was already successful and famous. Such a great experience! The owners with aesthetic point of view and knowledge about architecture and a very qualified construction team, ready to work hard and create what I had already envisioned in my 3d’s drawings. A custom made procedure. Everything inside had to be a new concept. New materials or materials with an unusual use were in my pallet in order to give a different result.

Unusual combinations, marbles with velvet and RGB lights made the bar, wooden drawers made the exterior surface of the building, gold leaves were the material which covered the walls above the tails, paintings were the materials which replaced the openings instead of doors, bicycles replaced in an unusual way the outdoor lights and with the use of RGB lights made the exterior path so impressive. Luxurious chairs and sofas and an enormous three levels chandelier gave the result I was dreaming to create.

A passionate process for sure. Barbara Oyster wrote on my Blog July 4, 2013. One last important thing in architecture…Go beyond the limits…Imaginative limits, recreational and perceptive limits….Don’t be a normal jerk…Be the master. Not always easy but if you work hard and made the right material research it’s simply inevitable.

 

What is the Need of a Good Architect

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What is the value of architecture? Is it worth the expense? Is design dispensable? Maybe design has become synonymous with luxury and the high street, and its role in making ordinary objects desirable and expensive has overshadowed that of making things and place safe, understandable, durable, energy-efficient and affordable.

The evidence assembled here counters the argument that design is a luxury in the production of the built environment, especially in straitened time. What this blog brings in to light is the true value of good architecture. Design that resolves problems and answers needs will pay for itself over a building’s lifetime. Good architecture has its price. But bad architecture will cost you more.

What I feel is architecture is not just a subject but a way of life. The architects can shape architecture in various forms, but what should he really do is to FIRST see the end users and the Earth…(if you break the harmony of the nature, of the earth there will be no space for architecture). During any project there may be several obstacles which will be laid by various situations, but the architects initial vision should remain intact and that will surely make him a great architect.

Winery Bar

Winery Bar

I sincerely think that a good or great architect is one that is open-minded and very attentive to the space, age, and time that he or she finds, and be responsive to the yearning of their clients, so as to come up with a design that can positively respond to the clients’ intended desire, and function effectively within a confined time and space, which is to a large extent beyond the architect’s control. We summarise the research assessing the value of good design; include case studies that provide the evidence of good practice; and show how clients and those who live and work in a building can get the most out of it when it is created together with an architect and a special designer.

Thank you for following my blog.

~Marianna Holoway~

 

 

Crystal Spire Boat Book

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For your convenience please enjoy a copy of the Crystal Spire Boat Book.

Not just sleek in design, the Crystal Spire Boat is powered by a Yamaha F300B outboard motor to go fast and faster. After many years of development for powerboat competitions, the experienced engineering team worked to conceive a catamaran hull that would blend a pleasure boat feeling with phenomenal speed, considering all aspects of hydrodynamics, aerodynamics and aesthetics.

The concept design structured by the geometry of the crystal (reference to the name of the vessel). Designed a new skin and shell, which embraces the existing vessel following the contours, but also shaping the overall volume. This new skin is composed of a semi-perforated structure that follows the geometry of the crystal.

These new sections of the vessel are illuminated with fiber optics so at night it appears as if hovering the upper part where we find two floodlit wings (wings with lights). The casing leaves open the visual field in front of the passengers and to the side. The transparent elements accordingly to the intensity of sunshine, browned (special glass surfaces) to protect from the sun the luxurious interior of the vessel. We might even say that it is sun-energy for photovoltaic solar energy that gives more power to the boat. The upper casing of the boat will receive the highest number of interventions due to the hydrodynamic characteristics of the lower portion should be kept intact. With this logic a set of ribs, convex (cushions) and concave portions Biomimetic logic spread to upper housing organizing the structure at both surface (skin), and at the level functions (cab, front deck-pads, etc). In this way an overall structure, which presents morphological interest, and includes different qualities and materials slides through a single logic sculpture.

Crystal Spire Boat Book

Crystal Boat is a new model of Spire Boat designed by Architect and Designer, Marianna Holoway, CEO of ARCON Design.

 

Introducing the Marianna Holoway Blog

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Welcome to my new Marianna Holoway blog, a work in progress but equipped to share with those who have similar creative interests or perhaps you are in need of my design and architectural services. Regardless, I would appreciate your support and helping me to improve my blog as well as share it with others. And of course there are many places for you to comment…….I adore when you interact with me and give me your opinion of my work.

Currently I have a select few of my projects already prepared on my Marianna Holoway blog. They are there to

The Meat and Wine Company

The Meat and Wine Company

share with you and I certainly hope you run your mouse over my photo album and photos pages to see some of the projects I have done in the past.

Many of you already know my obsession with architecture and design, so the reason I created this was one, my passion, I wanted to share it with others and two, a new venture for myself and my family, more about that later!! My blog will also embrace upcoming projects, as long as there is no exclusivity clauses in the project or in any way would jeopardize my client(s). There are professional ethics codes in my personal world as well as business in which I follow.

Monaco Casino

Monaco Casino

As a lady of design and architecture I look past the fact it’s a male world and allow my work to speak for its self. Those who have followed me through other forms of social media know that my work is very important to me, not just financially but from a point of self-gratification. When I’m able to look at a project and know that what was created came through hard work and my desire to deliver the best quality for my client is why I love what I do. It’s also sort of a legacy I can leave for my children.

I have a few more ideas in which I will soon add to the Marianna Holoway blog, so stay tuned for an upcoming menu item I think you will enjoy too. Being I am completely new to the blog world any feedback you can offer me to improve it, my admin team and I would greatly appreciate it. And if you would, share it with others as I have shared it with you.

Warm regards,

~Marianna Holoway~