Hospitality Lighting Designer Of The Year 2017

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Why Hiring a Hospitality Architectural Lighting Design Specialist is Crucial. By Marianna Holoway.

For millions of people, dining is more than eating out. It’s a kind of hobby. They want an unforgettable experience away from home. They don’t want to feel at home. Restaurant interior and exterior design is a part of that impressive experience.Please note that the number of these people will increase in 2018. Well – design restaurant interiors donate to the success, and the profits, of any dining formation. Planning your restaurant interior design begins with market research, continues with understanding market trends and concludes with strategic execution. 

Within a restaurant or dining establishment the customer always comes first. Customers should be able to experience excitement, well-being and gratitude from the food, establishment and their accompanying guests. Contrary to what one may think, numerous factors contribute to customers overall dining experience, and many of these factors are design-related elements.

Ironically, lighting is one of the most underestimated design elements within an establishment, but it has the greatest impact on customers’ dining experience. So, why is lighting too important?

http://mariannaholoway.com/lighting-design-law-attraction-powerful-marketing-weapon/

PROPER LIGHTING SETS THE MOOD 

Studies have shown that customers are seeking a different experience when dining out. Rather than the in-and-out “fast-track” dining experience, customers are now looking for a “time-using,” more emotional, social dining experience. Dining out should appeal to all senses, not just the taste of the food. Lighting is designed primarily for the customers, not for the establishment.

PROPER LIGHTING CAN INCREASE SALES

Similar to how lighting can set the mood, lighting can also increase restaurant sales. By properly setting the mood, lights influence customers to enjoy a lengthy dining experience, which will hopefully lead to a larger order, too. The longer customers spend in an establishment, the more likely they are to spend more money. Proper lighting can also help sell products by making the food look more appealing. For greater effect, lighting should be placed in areas where it can dramatically accentuate bar and food items.The goal of any well-designed casual or fine-dining restaurant is to provide a welcoming, relaxed environment in which guests can enjoy the food and leave with all senses satisfied. Lighting is an important component of the restaurant’s overall design aesthetic and an important tool in reaching that goal.

PROPER LIGHTING BOOSTS KITCHEN PERFORMANCE

Preparing high quality food in poorly lit kitchens can be quite a challenge. In order for kitchen staff to make quality food in a timely manner, and make it look like a work of art, proper lighting is essential. Keep in mind that kitchen-area lighting needs to accommodate the safety of the staff and food.

PROPER LIGHTING CAN DIFFERENTIATE SPACE

Lighting within a restaurant should always serve a functional purpose. Restaurants contain different areas that are essential to the establishment’s overall functionality and customer experience, such as waiting areas, dining areas, and the bar area. All areas should have different lighting to reflect the purpose of each area. For example, isolated sit-down areas within the establishment should have darker lighting for a more intimate feel, whereas the waiting area should have brighter lighting for a more inviting feel. By differentiating space within the establishment, it’s likely that it the space will look larger in size, more accommodating and inviting.

Marianna Holoway Custom Architectural Lighting Designer.

Lighting design is the most powerful MARKETING asset in any type of a hospitality, project you might have.

The revenue the right lighting scenario can cause is immense.

I dedicated all my life studying architecture and interior design. It took me forever to study lighting design. What I still don’t understand is why people are hiring the most qualified architects and interior designers and why they pay for luxurious interior design materials, ( expensive marbles, mosaic, leathers, Corian, Swarovski, art work e.t.c ) if they are not planning on hiring a lighting designer to make sure that all those luxurious visual” stimulations ” would be perceived in their eyes and the eyes of their customers, they way they should?

So it became my passion. My addiction. To educate my clients and to illuminate correctly their businesses. I turned to be a great Marketing asset and a powerful weapon in what they are trying to accomplish. Success in every possible way.

Marianna Holoway

Architectural Lighting & Interior Designer

Why Are Casinos Designed The Way They Are ?

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Why Are Casinos Designed the Way They Are?

Hospitality Design

You walk into a casino and find yourself lost in a maze of flashing slot machines, Blackjack tables, exuberant Craps players, and scantily clad cocktail waitresses. Are you confused and scared? Or are you excited and ready to pull out your wallet?The way that casinos are designed has become a topic of significant interest, and many of the classic theories about how casinos should be laid out have recently come under significant scrutiny. The result is that casino layout theory is evolving – with the goal of encouraging more gambling while ensuring everyone has more fun.

Many Players, One Casino

A casino can’t be designed and built for just one person. It has to serve the needs of thousands of visitors every day, from confused newcomers who’ve never dropped a quarter into a slot machine to cash-laden “whales” looking to play high-stakes table games for hours.As such, when imagining a new casino, designers take the approach of segmenting all the possible customers they might attract and trying to create a design that works for all of them.For example, a casino may identify three primary customers: High-rollers who want to bypass slot machines and other distractions, casual gamers passing by on the street who are looking primarily for the comfort of slots, and hotel guests who frequently pass through the casino on the way to their room.The casino has to “work” for all of these players so they don’t take their business elsewhere.
All manner of variables are taken into account, including what’s visible above the level of the banks of slot machines, where crowds tend to gather, ambient noise, and even aromas in the casino. The tiny details matter.

For example, studies have found that women are more comfortable gambling where crowds are smaller. One theory suggests that they tend to feel nervous while playing if they think they’re being watched.
Designers map out the routes each of these customer types might take as they move through the floor – as the high-rollers walk toward the poker room, or as hotel guests make their way to the elevators.

That map is then tweaked to create the maximum amount appeal for each customer. The hotel guests may encounter a variety of game types, showcasing what the casino has to offer, while the casual gamer off the street quickly encounters the flashiest slots without having to walk very far. This leads to the second major step of the layout process: How you design a floor that entices customers to keep venturing inward and away from the exit.
From the Maze to the Playground

In the 1990s and early 2000s, when Las Vegas was experiencing its first throes of renaissance and massive gambling palaces were being opened on The Strip, casino designers widely adopted a theory known as the maze layout.The idea was that a casino should quickly suck a player in, then make it incredibly difficult to leave. The maze concept was widely adopted and rapidly entered into the mythology of Vegas pop culture. This is why there are no clocks on the walls and no windows in casinos, it was often said, to keep you confused about the time.But the maze layout could be seen best on the floor itself, with slot machines arranged not in neat rows as they were in the 1960s but rather in haphazard curving arcs. A player that entered here would have to spend several minutes winding his way out – and hopefully dropping a few extra bucks into machines along the way. The overarching ideas of the maze are that the exits are hidden through spare signage and that, no matter where a player is standing, he should see a variety of gaming machines or tables.

As 2010 drew near, casino layout theory got its first major revision in decades, thanks to the opening of higher-end establishments like the Bellagio and the Wynn. The low ceilings of yesteryear were raised to the sky (often with the sky literally painted on them), and the maze was scrapped in favor of smaller groups of machines with more open space around them. When a player came through the door, he no longer saw slots. He saw sculptures and sunlight, and wide avenues leading to the gaming tables.This concept has become known as the playground, the idea being to turn the casino from a place of confusion and apprehension and into a high-end palace where players could feel comfortable and excited, surrounded by opulence in every direction. The casino evolved into an inviting spa experience – the kind of place where you don’t mind spending money even if you know the odds aren’t really in your favor.
The playground design has proven incredibly successful at encouraging players to gamble, and designers have learned some powerful psychological lessons along the way. Players who are more at ease are happier when they win, and they’re more understanding when they lose – all of which convinces them to bet more.

Slot Machine Layouts

The most critical aspect of any casino layout today involves slots. In the 1970s, slots earned about 40 percent of casino floor revenues. Today that’s up to 71 percent, and gamers bred on iPhone games continue to vastly prefer playing machines (including video poker and blackjack) over traditional table games – even though the odds aren’t as good. In most casinos, slots now outnumber table games by well over 10 to 1.
The success of slots has been driven in large part by the advent of touchscreens, which have allowed designers to create a wild array of themed slot machines, often following along pop cultural lines. Today a casino no longer needs to have 300 identical machines. Now it can have four or eight units selected from dozens of different types of machines. This gives the consumer vastly more variety and more impetus to stick around and play different types of casino games. The psychology is a simple one: If “Wheel of Fortune” doesn’t pay off, maybe “Money Madness” will.
Variety in turn lets casino designers arrange machines in smaller groups. The result has been a shift away from long rows and toward smaller clusters of machines, which can be clustered in a circle or a smaller row. This design lets players see a wider variety of games from any vantage point, giving them more choices and more options to spend. Grouping slots has also been found to make playing them more social, mimicking table games.Groups of people – particularly younger gamers venturing out as a group – can all gather around in a circle and play together, increasing camaraderie and making the experience more fun.

Table Game Layouts

Designers have less flexibility when positioning table games, which are traditionally placed together in the middle of the casino where they can be centrally managed and secured. These games aren’t of much interest to casual gamers, and regular gamblers will gravitate here anyway, so placement isn’t that critical.
Clustering table games in a group does have other advantages, though. Table games such as Blackjack are often rowdy and noisy, particularly when someone’s on a hot streak (see also our article about Blackjack Etiquette), which generates energy and creates a partylike environment. Having these games centrally located allows that energy to spread out, drawing in new players.

Also, the experience of gaming itself is contagious. The higher the number people that are playing at a table, the more likely it is that more people will want to play at that table. Empty tables don’t draw in customers, nearly full ones do. The next time you walk into a casino, pause for a moment and think about why it was designed the way it was. And drop a chip on red for us!
Maximizing Your Slot Payouts. Is there a “best” place to play slots in a casino? While numerous urban legends claim that the machines by the front door or the slots in the very back of the casino are the best, the reality is that the loosest slots are likely to be randomly scattered throughout the casino. There’s no way of knowing, unfortunately, and you’re usually best off playing where you feel most comfortable and where the cocktail waitresses can easily find you.Slots have less favorable odds than most table games, but they have an advantage by providing lower stakes and the opportunity for a huge payoff that you can’t get in a table game. That said, don’t get blinded by those big jackpot numbers on progressive machines. The higher the jackpot, the less likely it is to come up. Don’t overlook low-jackpot machines, as those prizes have easier odds at winning.It’s well known that playing multiple coins per spin generally opens up the option for bigger payouts, but this can quickly drain your bankroll. A penny slot that lets you bet a thousand coins at once is the same as playing a pricy $10 machine. Instead, look for slots that let you play a varying number of coins but which don’t penalize you if you only play one. That is, where you can still win a proportional part of the jackpot on a singlecoin bet.

This way, you can vary your bets just like you would at a table game.https://www.linkedin.com/pulse/why-casinos-designed-way-marianna-holoway

Work for Money Design for Love

“FIND A PASSION AND YOU WILL NEVER HAVE TO WORK A DAY IN YOUR LIFE. Confucius ”

Everyone is capable of pursuing his or her dream job. Don’t find yourself jumping at the first “get rich quick” option you see. Money is not the golden ticket to happiness. In fact, statistics show that those who pursue money over passion are less successful in the long run. Waking up every day excited to go to work by living your dream will pay a lot more than just money. So, how do you obtain your dream job?

The first step is finding something that you love to do so much that you would gladly do it for free. Then, learn to do it so well that people will gladly pay you for your services. John C. Maxwell said it best,” following your passion is the key to finding your potential”. You will not achieve the later without pursuing the former. When you are pursing your passion, your potential runs on a full tank of drive and creativity. You will have more faith in what you do, you will take more risks, you will have a greater drive to meet accomplishments, your passion will be an instantaneous motivator to others, your stamina will not go unnoticed and you will cause others to want what you have. You will not only be doing what you love but you will also be generously contributing to the world and that will put a smile on your face.

WORK FOR MONEY…DESIGN FOR LOVE

What is Design? Design could be viewed as an activity that translates an idea into a blueprint for something useful, whether it’s a car, a building, a graphic, a service or a process. But the important part is the translation of an idea. Scientists can invent technologies, manufacturers can make products, engineers can make function and marketers can sell them, but only designers can combine insight into all these things and turn a concept into something that is desirable, viable, commercially successful and adds value to peoples lives.

Good Design begins with the need of the user. No design, no matter how beautiful and ingenious, is any good, if it doesn’t fulfill a user need. Finding out what the customers wants is the first stage of what inquiry with the mixture of creativity and commercial insight. Some believe that design doesn’t have to be new, different or impressive to be successful, as long as it’s fulfilling a need, but I learned through the years ideas that may seem strange are worth exploring and the commonsense solution is not always the right one. Designers, unlike artists, can’t simply follow their creative impulses. They work in a commercial environment, which means there is a huge number of considerations that coming to bear on the design process.

Designers have to ask themselves questions such as; is the product or the concept they’re creating really wanted? How is it different from everything else on the market? Does it fulfill a need? Will is cost too much to manufacture? Emphasis on the customer makes design a formidable weapon for any business. Companies have often designed their way out of failure by creating a concept that serves the customers needs better than its rivals.

Putting an emphasis on design brings creativity into an organization and increases the chance of producing market- leading, products and concepts. As the sophistication of the customer and global competition increases, this becomes more and more valuable. Businesses are finding that they can no longer compete just by slashing prices. Innovation in the form of design is the key to success.

APPLY DESIGN THINKING

Creativity and innovation requires intensive research and planning more than the traditional projects, because the innovative process aims to provide creative solutions that were never there for the current problems. In order to achieve this part of the research stage, a design thinking process should be implemented before starting innovative projects. Applying this process can help the team to analyze, brainstorm and develop creative concepts for the team to follow. They share ideas and creatively collaborate by putting all the creative minds together inside one design thinking process.

CREATIVITY

A meta-analysis by George Feist showed that creative people tend to be more open to new experience, less conventional, and less conscientious more confident, driven ambitious, dominant, hostile, and impulsive. Researchers of creativity also see creative people becoming experts in their field, who own the ability as well dedication to problem solving. An enemy of creativity is the pressure of time. When we are pressured to quickly produce a design, it is hard to foster original thinking. When we are pressed by time, we are extra alert and focused on appropriateness resulting in a safe, but not so creative outcome. When we feel free, we have a better change to be a creative person.

THINKING OUTSIDE THE BOX

Clients with a powerful budget have a list of specific item requests designers must work with. While our creativity and the reason for earning the work order is very much expected, usually we do not have an unlimited freedom to go ”wild ” and present a truly unique artistic design proposals. No matter if we are hired to create contemporary, traditional, or anything between, we most likely designing by obeying established “classical” rules. When we have a constrained, challenging budget to work with, our clients are more open to look at alternatives, even unconventional options and ideas we are willing to present them, as we meet their budget, and create a usable and attractive space. Instead of feeling “trapped” and limited by the tight financials, we should embrace the opportunity of thinking outside the box, and unleash our creativity, to design something unusual and extremely unique.